On the morning of this Monday (6th), Garena issued a new statement announcing its latest collaboration with the Argentine multinational Arcor (Arcor Group), which will be launching a new Easter egg for consumers themed around Garena’s battle royale.
The Easter egg comes with an exclusive mug that references the game’s parachute.
If previously the Easter egg had a simpler design, this year it has been revamped with a bold design that will certainly please players and consumers.
This partnership between Garena and Arcor reinforces the company’s commitment to take the Free Fire universe beyond screens and entertainment, exploring different areas such as fashion and now Easter. It’s an intelligent way for the brands to venture into collaborations, while allowing Garena to strengthen its relationship with fans and make the game even more present in their lives.
The 100g Easter egg, inspired by Free Fire and made by Arcor, is already available at major retailers and selected stores across Brazil, so don’t miss the chance to take home an exclusive game gift.
ABOUT THE ARCOR GROUP
The Arcor Group is a multinational company of Argentine origin, specialized in the production of foods, sweets, chocolates, biscuits, ice creams, agribusiness, and packaging. It was founded on July 5, 1951, in the city of Arroyito, in the province of Córdoba, Argentina. The brand name comes from the combination of the first letters of Arroyito and Córdoba, important cities in the birth of the Arcor Group. Currently, the group has more than 47 industrial plants spread across Latin America: 37 in Argentina, 5 in Brazil, 3 in Chile, 1 in Mexico, and 1 in Peru.
Arcor is the leading food company in Argentina, the world’s top producer of candies and caramels, and the main exporter of sweets from Argentina, Brazil, Chile, and Peru. Through Bagley Latinoamérica S.A., a partnership with the Grupo Danone for biscuit, alfajor, and cereal businesses in Latin America, it is one of the region’s leading companies.
With commercial offices spread across the Americas, Europe, and Asia, Arcor is the Argentine group with the largest number of open markets worldwide, reaching its products to more than 120 countries.