May 2023 brought some surprises in the landscape of the most remembered brands by Brazilians. According to a survey conducted by the renowned market research institute, BrandIndex, two brands stood out last month: Garena Free Fire and Gol Linhas Aéreas.
Garena Free Fire, the popular battle royale game for mobile devices, has won a special place in the hearts of Brazilian players. With its engaging gameplay and constant content updates, the game has become a national fever, attracting millions of users daily. The survey revealed that the name “Free Fire” is deeply rooted in the memory of Brazilians, becoming synonymous with digital entertainment.
Gol Linhas Aéreas, one of the main airlines in the country, also achieved a prominent position in the ranking of the most remembered brands. With its quality services, wide coverage of national and international routes, and competitive prices, Gol has become a popular choice for Brazilians who want to travel. Additionally, the company has invested in marketing and advertising actions, reinforcing its presence in the minds of consumers.
The BrandIndex survey was conducted throughout the country, covering a representative sample of the Brazilian population from various age groups and regions. Participants were invited to mention the brands that first came to mind in different categories, and Garena Free Fire and Gol Linhas Aéreas stood out in their respective categories.
The rise of Garena Free Fire and Gol Linhas Aéreas reflects changes in consumption habits and the behavior of Brazilians. The increase in the use of mobile devices and the growing search for digital entertainment have boosted the popularity of games like Free Fire. On the other hand, the desire to explore new destinations and the availability of accessible air transport options have driven the preference for Gol Linhas Aéreas.
Brands that manage to remain relevant and present in the minds of consumers are one step ahead in the current competitive industry. Garena Free Fire and Gol Linhas Aéreas, by becoming the most remembered brands in May 2023, demonstrate their ability to connect with the Brazilian audience and offer products and services that meet their needs and desires.
Check below the ranking of the most remembered brands in May:
1. Garena Free Fire
2. Gol
3. Seara
4. Chevrolet
5. Latam
6. Subway
7. SBT
8. Sadia
9. Dove
10. Ifood
As technology advances and consumer behaviors continue to evolve, it will be interesting to observe how other brands will adapt to these changes and seek to conquer a place in the minds of Brazilians. For now, Garena Free Fire and Gol Linhas Aéreas can celebrate their success in being the most remembered brands by Brazilians last month.
